MarketrixMarketrixCan a founder assemble a twelve-month cost estimate from the pricing page alone, and what stops them?
Strength is the count of distinct personas quoted — never a self-graded number.
The zero-monthly-fee row and per-wire pricing let cost-focused personas reach a total without assumptions.
Treasury yield is the missing input for anyone holding raised capital.
Tier names were confused by mobile-first and support-seeking personas until they scrolled.
Where participants stalled or gave up, with the fix the agent proposes. Sorted by severity.
Done / Drop per browser task. A Drop is a persona-user that gave up before the expectation was met.
| Task | ASAI-heavy spender | CFCost-scrutinising founder | PFFirst-time US founder | PSSolo technical founder | RFRisk-averse founder | RBRevenue-funded business owner | SFSupport-seeking founder | SWSwitching founder | NFNon-US founder applying remotely | FOFinance operator on a small team | MFMobile-first founder | BKBookkeeper / fractional CFO | Success |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Find monthly fee | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | 100.0% |
| Find wire pricing | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | Done | 100.0% |
| Find treasury yield | Done | Done | Done | Done | Drop | Done | Done | Drop | Done | Drop | Done | Drop | 66.7% |
| Assemble 12-month total | Done | Done | Done | Done | Done | Done | Done | Drop | Done | Done | Done | Done | 91.7% |
The modal answer per question, per persona — the persona-summary tier.
| Question | ASAI-heavy spender | CFCost-scrutinising founder | PFFirst-time US founder | PSSolo technical founder | RFRisk-averse founder | RBRevenue-funded business owner | SFSupport-seeking founder | SWSwitching founder | NFNon-US founder applying remotely | FOFinance operator on a small team | MFMobile-first founder | BKBookkeeper / fractional CFO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Could you compute a twelve-month cost? | Yes, exactly | Yes, exactly | Yes, exactly | Yes, exactly | Roughly | Yes, exactly | Yes, exactly | No | Yes, exactly | Roughly | Yes, exactly | Roughly |
| How clear was the pricing page? | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 3 | 5 | 3 | 4 | 4 |
How participants answered each question.
“What's the treasury yield, net of fees?”
Per-step reaction replay — what every persona thought at every step.
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