MarketrixMarketrixEvidence by reference.
Speed of account opening is the top promoter reason.
Detractors are almost entirely trust-first personas and cite the same ambiguity found in the onboarding UXR.
Modal answer per question per persona. Simulated respondents answer from their own grounding transcripts.
| Question | ASAI-heavy spender | CFCost-scrutinising founder | PFFirst-time US founder | PSSolo technical founder | RFRisk-averse founder | RBRevenue-funded business owner | SFSupport-seeking founder | SWSwitching founder | NFNon-US founder applying remotely | FOFinance operator on a small team | MFMobile-first founder | BKBookkeeper / fractional CFO |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| How likely are you to recommend Mercury to another founder? | 9–10 Promoter | 9–10 Promoter | 9–10 Promoter | 9–10 Promoter | 0–6 Detractor | 7–8 Passive | 7–8 Passive | 0–6 Detractor | 9–10 Promoter | 9–10 Promoter | 9–10 Promoter | 9–10 Promoter |
| What stood out most? | Spend controls | Speed | Speed | Speed | Nothing stood out | Speed | Support | Speed | Speed | Spend controls | Speed | Speed |
How participants answered each question.
Bar length is how many reached the question.
Across 240 participants whose progress through the form was recorded. A question is only counted as skipped by someone who reached it.
“Tell me which bank holds my money before I put it there.”
Per-step reaction replay — what every persona thought at every step.
#1