MarketrixExecutive Summary
19 of 24 outcomes passed, 4 failed, 1 to review. Every non-US identity lane failed — the eligibility copy never names the no-SSN path.
- Passed19
- Failed4
- Indecisive1
Journey Success
Reasoning
Header CTA was covered by the cookie banner; two taps needed.
First tap dismissed the banner; the CTA needed a second tap.
Open account CTA led to app.mercury.com/signup in one click.
Final URL matched the expectation.
Open account CTA led to app.mercury.com/signup in one click.
Final URL matched the expectation.
Open account CTA led to app.mercury.com/signup in one click.
Final URL matched the expectation.
Reached the signup form in one click.
Final URL matched.
Reached the signup form in one click.
Final URL matched.
Reached the signup form in one click.
Final URL matched.
Reached the signup form in one click.
Final URL matched.
Reached the signup form in one click.
Final URL matched.
Reached the signup form in one click.
Final URL matched.
FAQ explicitly lists Delaware C-corp as eligible.
Entity name found in the eligibility answer.
FAQ explicitly lists Delaware C-corp as eligible.
Entity name found in the eligibility answer.
FAQ explicitly lists Delaware C-corp as eligible.
Entity name found in the eligibility answer.
FAQ explicitly lists LLC as eligible.
Entity name found.
LLC is listed, but the FAQ accordion was collapsed and needed an extra tap.
Text present in DOM but not visible until expanded — unclear whether that meets 'explicitly names'.
FAQ explicitly lists LLC as eligible.
Entity name found.
No explicit statement for a non-US founder without an SSN.
Eligibility copy names entity types but not the non-resident identity path the persona's {{entity}} value requires.
No explicit statement for a non-US founder without an SSN.
Eligibility copy names entity types but not the non-resident identity path the persona's {{entity}} value requires.
No explicit statement for a non-US founder without an SSN.
Eligibility copy names entity types but not the non-resident identity path the persona's {{entity}} value requires.